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Direct Line Car Insurance


Direct Line is a success story on its own. It started in 1985 with only car insurance as its product later, it diversified into offering a wide range of products and services. Presently there are around 5 million loyal policy holders associated with Direct Line.

Direct Line Car Insurance Coverage
Product Features Private Car Policy
New Car Replacement Yes
Personal belongings £100
Child car seat Yes
Loss of keys Not covered
Maximum free foreign days 3 days
Guaranteed no claims discount No
Rescue cover service
Transport after accident Yes
Courtesy car optional
Enhanced courtesy car No

The Direct Line Car Insurance is one of largest insurance companies in United Kingdom providing direct car insurance to the policy holders. This company operates in such a way that there are no middlemen who operate between the policy holder and the company, hence offering great savings to the policy holders. The company also offers a great deal of discounts which help the policy holders in getting a great deal.

Direct Line Car Insurance provides three types of Insurance Policy:

Third Party Fire & Theft (TPF&T): This insurance provides cover for accidents caused to your vehicle due to fire or theft. It also provides coverage in case of damage caused to the other party due to collision.

Comprehensive policy: This is similar to the third party fire and theft insurance and also includes coverage for medical expenses, personal belongings and a personal accident cover.

Third party only: This coverage is for claims made by third party towards bodily injury and damage to third parties belongings.

The secret of Direct Line’s success lies in its products, pricing and services offered to policy holders. The company has strong belief in its employees and hence it is a success story today.

Direct Line is expanding its market share by capturing 12 percent of the U.K. auto insurance market. It went through many such mergers and acquisitions, Direct Line Group’s first joint venture was with Linea Directa, later, in March 2001, its second partnership was with Japanese life insurer Yasuda Mutual Life Insurance, and then in June 2001, it took over the U.S. insurance company Allstate and so on.

With these major mergers and takeovers, Direct Line Group has become the largest direct private motor insurer and the sixth leading home insurer in the entire United Kingdom. Direct Line Insurance is the principal auxiliary company of The Royal Bank of Scotland.

Today, Direct Line is involved in offering a plethora of financial services like life insurance, travel insurance, business insurance, pet insurance, breakdown cover, European cover, van insurance, medical health insurance and lot more.

Whether you are looking for cheap car insurance or medical cover or building insurance, Direct Line is one stop portal to shop all insurance products. Associate with Direct Line Car Insurance and access the great-value car insurance deals.